1948 Edgeworth Tobacco (store display)
By: Larus & Brother Company
Date: 1948 (circa) Richmond, Virginia
Dimensions: 39 x 26 inches (99 cm x 66 cm)
Larus & Brother Company. 1948 (circa) Richmond, Virginia. This is a large store display sign for Edgeworth Tobacco. The advertisement promotes “a mild smoke,” boasts international fame, and claims that “pipe smokers are progressive men.”
The sign displays like a globe, focusing on the western hemisphere. Below the globe is a view of a coastal city with mountains, farms, ships and a mid-20th century airplane. Three smaller images, all of which contain a pipe, show a telegraph operator, scientists, and two young men helping a lady with her bags.
In 1877 a partnership between Charles D. Larus and Herbert C. Larus formed the Larus & Brother Company. This small tobacco company, based in Richmond, Virginia, received national recognition with Edgeworth pipe tobacco, which then became the international hallmark of the company. After WWII, Larus prospered both as a tobacco company and a broadcasting company until the late 1960s. The company eventually dissolved in 1974.
Condition: This sign is in A condition with some bumps around the edges. The sign has been shrink wrapped onto foam board for preservation purposes, but can easily be removed.
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